• by John Capone , June 16, 2010

Things are off and running at this mornings opening discussion at OMMA Publish. Peter Kafka, Senior Editor, All Things Digital is on stage talking with James Pitaro, VP and Head of Media at Yahoo. When the topic turned to Associated Content, the content farm Yahoo recently acquired, Kafka simply intoned in a low voice, "Ninety million dollars."

Pitaro immediately cut him off, saying he can't comment on price.

Kafka shrugged as if to say, Who said anything about price? I was just saying ninety million dollars. It's a nice round number. Rolls off the tongue.

The bigger question though, as posed by Kafka soon after, isn't Pitaro concerned that using Associated's model on top of it's handmade content will bring down the value of all Yahoo's inventory.

Pitaro still did not bite.