Commentary

The Real Art of the Online Ad

by John Capone , June 16, 2010

"We kicked out the ad networks about four years ago, which is the best thing we ever did," says Nick Denton of Gawker, while explaining the Gawker Artists program to MediaPost EIC Joe Mandese at OMMA Publish. Gawker Media runs works of art (some of which adorns the Gawker HQ in SoHo) in unsold ad spots, promoting the artists associated with Gawker.

As Mandese said, "That's one way of showing the value of your ads; the only thing more valuable an ad spot is great art."