The Interactive Advertising Bureau and 46 small publishers visited Washington this week to lobby against new online advertising regulations. The event, the IAB's
second annual "Long Tail Alliance Washington Fly-in," is part of the organization's ongoing
effort to stave off new privacy laws.
Rep. Rick Boucher recently floated a draft of a bill that would require ad networks that track people online to obtain their consent. The proposal
specifically calls for opt-in consent unless companies notify consumers via an icon and also allow people to view and edit their profiles.
The IAB recently told lawmakers that the bill would "fundamentally change online information and online advertising
practices to the detriment of consumers."