What's different is that Sony and the other manufacturers are hoping to go after ad dollars as well as subscription revenue and pay-per-view fees. Instead of using computers and mobile devices for their daily dose of free television, viewers would pay Sony or another company to watch on much more expensive equipment. Online video revenue may rise to $800 million by 2014 from $180 million this year, according to researcher Parks Associates. Grabbing a share of that revenue is the goal of TV manufacturers.
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