Around the Net

NBC Writers Pen Web-Only Episodes

  • Variety, Tuesday, June 22, 2010 12:23 AM
While NBC continues its battle for viewers, the net is making a heavy online push as well. The Peacock's digital division, under chief Vivi Zigler, has assigned writers to pen Web-only episodes to complement existing shows that are intended to help build buzz for comedies "Community," "Parks and Recreation" and "The Office," among others.

Scribes are part of the show's staff and members of the net's online team, and are embedded in the writers' room. From a business standpoint, the Webisodes and other online components are a way to generate ad coin from sponsors and companies trying to reach the 18-34 demo which might not be able to afford or want to take part in an on-air spot.

NBC isn't the only network paying more attention to the online world. ABC's "Grey's Anatomy" has an original Web-only storyline about the Seattle Grace interns, and the recently departed skeins "24" and "Lost" were forward-thinking in offering fans completely new material.



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