Video ad network Tremor Media on Tuesday named Matthew Corbin to the newly created position of vice president of global platform solutions. In this role, Corbin will be expected to lead executive
strategy for the monetization of Tremor Media's video platform and network, focusing on the global scale of processes, systems, partner relationships, as well as product requirements and
integrations.
Corbin comes from Google, where he served as head of YouTube's global partnerships and revenue operations for North America, Latin America and EMEA. In this role, Corbin led
strategy for media syndication deals on the YouTube platform, and was responsible for the overall global monetization of display advertising.
Corbin originally joined Google through its
acquisition of FeedBurner, where he was one of the initial employees and the senior manager of Global Advertising Operations and Client Services.
Tremor serves in-stream and in-banner video
ads across a network of over 1,700 mid-tier and premium sites including WWE.com and NYTimes.com. The company has increasingly sought TV ad dollars, which it believes will increasingly migrate online.
In April, Tremor secured $40 million in venture capital funding led by Draper Fisher Jurvetson Growth Fund, with participation from DFJ and Triangle Peak Partners. Canaan Partners, Meritech
Capital Partners, and SAP Ventures also participated in this financing.
The company became profitable at the end of last year, doubling the size of its video advertising network from 2009 to
2010.