Fox Audience Network, the ad sales company that handles the bulk of advertising sales for News Corp. properties like MySpace and IGN, will let around 5% of staff go today, or roughly 15 people. All
are presumed to be in direct sales.
A sign that FAN's ad sales business is crumbling? Maybe not. Apparently, the self-serve part of the business is booming and already in the
hundreds of millions of dollars of revenue per year. The self serve network first launched in late 2007; it lets advertisers "hyper target" display ads against aggregated user information gathered
mostly from MySpace. Facebook has a similar product.
FAN President Adam Bain sent an email that send, in part: As part of this reorganization, we're creating the Media Operations team by
combining the Sales Operations and Publisher Operations team, which will be led by Chris Catlow.
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