Top 10 DMAs in which reside adults who went to a Ben & Jerry's in the last six months:
1 Boston (Manchester, N.H.)
2 San Francisco/ Oakland/ San Jose
3 Seattle/ Tacoma
4 San Diego,
Calif.
5 Los Angeles
6 Fresno/ Visalia, Calif.
7 New York
8 Providence/ New Bedford, Mass.
9 Hartford & New Haven, Conn.
10 Tucson (Sierra Vista), Ariz.
Source:
GfK MRI's Market-by-Market study, www.gfkmri.com