The
move indicates that Amazon is not prepared to concede ground to Apple's iBooks software in the burgeoning digital books market, but it does suggest that the company sees multifunction devices such as
the iPad as a real part of the future of publishing.
This new functionality has some scratching their heads and declaring that Amazon doesn't care whether the kindling goes out on its
e-reading device because of the so-far unparalleled dominance of its e-reading store, which has the selection and the head start, per Silicon Valley.