• Telegraph, Tuesday, June 29, 2010 12:01 AM

Amazon has introduced audio and video into its eReading Kindle Apps for Apple's iPad, iPhone and iPod Touch. The new features, which currently are only available via Amazon.com, are not however compatible with Amazon's own device, the Kindle, reports the UK's Telegraph. The first books to receive special editions with new content include travel guides or books about bird song. London by Rick Steves, for instance, will have a walking guide to the city

The move indicates that Amazon is not prepared to concede ground to Apple's iBooks software in the burgeoning digital books market, but it does suggest that the company sees multifunction devices such as the iPad as a real part of the future of publishing.

This new functionality has some scratching their heads and declaring that Amazon doesn't care whether the kindling goes out on its e-reading device because of the so-far unparalleled dominance of its e-reading store, which has the selection and the head start, per Silicon Valley.

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