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MSNBC Touts Web Redesign

The big idea behind just about every site redesign revolves around "less is more" minimalism. But it looks like's redo actually means it: The new site, which just went fully live, promises to do an end with clicking on stories and on ads. By introducing a single-page-only format, the company hopes to sell large, customizable ads to marketers as it tries to build a larger audience.

It is also promising to reduce the use "standalone" slideshows, something that has become a staple of many news sites to drive pageview counts. Of course, it hasn't completely abandoned clicking; there's a "social toolbar" for posting stories to Twitter or Facebook as well as e-mail. The next issue: will advertisers like it?

Read the whole story at Paid Content »

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