Warner Music Group has tapped MTV Music Group to sell advertising on its digital platforms, including all WMG artist-branded Web sites and mobile services. The deal also extends to WMG's artist
presence on YouTube -- which, as
MediaMemo notes, is a touch
ironic given that MTV parent Viacom is still pursuing a lawsuit against the Google-owned video-sharing site over copyright infringement. "Google and Viacom are still fighting in court," writes
MediaMemo. "But in the real world, they're about to be partners, in a way."
Indeed, "MTV's chief job will be to sell ads against Warner's clips on the giant video site, which accounts for the
vast majority of Warner's video views." The Viacom unit does, however, operate a "Tribes" ad network, which place ad on various independent properties around the Web.
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