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Ad Deal Weds Warring Viacom & YouTube

Warner Music Group has tapped MTV Music Group to sell advertising on its digital platforms, including all WMG artist-branded Web sites and mobile services. The deal also extends to WMG's artist presence on YouTube -- which, as MediaMemo notes, is a touch ironic given that MTV parent Viacom is still pursuing a lawsuit against the Google-owned video-sharing site over copyright infringement. "Google and Viacom are still fighting in court," writes MediaMemo. "But in the real world, they're about to be partners, in a way."

Indeed, "MTV's chief job will be to sell ads against Warner's clips on the giant video site, which accounts for the vast majority of Warner's video views." The Viacom unit does, however, operate a "Tribes" ad network, which place ad on various independent properties around the Web.



Read the whole story at MediaMemo »

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