Amazon has acquired deal-a-day site Woot. Purchase price: $110 million, a "solid source" tells
TechCrunch. Woot will continue to be run
autonomously under the Amazon banner, and is expected to remain headquartered in the Dallas suburb of Carrollton, Texas. "Don't worry that our culture will suddenly take a leap forward and become
cutting-edge," Woot founder and CEO Matt Rutledge writes in a blog post. "We're still going to be the same old bottom-feeders our customers and readers have come to know and love, and each and every
one of their pre-written insult macros will still be just as valid in a week, two weeks, or even next year."
Adds Rutledge: "Amazon is interested in us because they recognize the value of our
people, our brand, and our unique style of deep-tissue, toxin-releasing massage ... And they don't want to start changing things now." Founded in 2004, Woot's tagline is "One Day, One Deal," and
typically offers one product per day until it runs out of stock.
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