• July 8, 2010

Chick-fil-A, the Atlanta-based quick-serve chain will run its fourth yearly Cow Appreciation Day on Friday. As part of its 15-year-old "Eat Mor Chickin" campaign, the company will offer a free meal to any customer who visits one of its stand-alone or mall restaurants fully dressed as a cow. Define that as you will. If you are partly dressed as a cow, which could include a scarf, purse, hat or something else bovine, you get a free entrée.

This year the company is also launching CowAppreciationDay.com for costume ideas and tips. And other downloadables. For the first time, the company will give away hundreds of sandwiches in New York, but one has to visit Chick-fil-A's Twitter or Facebook sites to find out which three Manhattan locations are taking part.

Cow-dressed staff will drive about the streets of Manhattan in a double-decker bus with 260 sandwiches in hand for giveaway.

Per Chick-fil-A, 300,000 people last year came to restaurants dressed as cows on Cow Appreciation Day.