• The Inquirer, Friday, July 9, 2010 10:45 AM

Europe's highest court has ruled that companies don't infringe on trademark by purchasing search keywords that are similar to other companies' names. The ruling, issued this week, appears to go one step beyond an earlier decision in March, which cleared Google for allowing advertisers' to use other companies' trademarks to trigger search ads.

This week's case stemmed from a complaint by Portakabin that another company, Primakabin, was purchasing search keywords that sounded like Portakabin, like Portacabin, according to The Inquirer.

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