As with every
marketing story nowadays, there's a "hard-times" twist. "When everything is falling apart, it helps to know how to put things together," Sacks writes. "And isn't that the secret message of so much
artisanal longing? That when everything goes to hell, we'll all become potters and learn to make bread."
Sidebars to the main story -- itself no flimsy machine-made product, the author assures us -- include "Time Line: Great Moments In Craft Culture" from Betsy Ross to the Limelight Marketplace; "20 Artisanal Terms You Need To Know"; "Handmade In The USA"; "Accidental Artisans: Inmates, Hippies, And Fundamentalists" and "The Artisanal Arsenal."
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