African American Web Surfers The recently released Internet ratings report for the month of August from Nielsen//NetRatings, reveals that nearly 8.2 million African American surfers logged
on to the Internet from home this past August, as compared to 6.9 million the previous year. Year-over-year growth of African American Web surfers increased 19%. By comparison, the overall online
population registered a 14% growth rate during the past year.
While African Americans are outpacing the average Web user, usage is still not up to average. In August 2001, African Americans spent
more than nine hours and 41 minutes surfing the Web, increasing 22% from the previous year. The average American surfer spent more than ten hours and 23 minutes online during the month.
Growth of
Online African American Population (U.S. Home)
+-----------+-----------+-----------+--------+ | | August | August | % | | |
2000 | 2001 | Growth | +-----------+-----------+-----------+--------+ | Unique | 6,859,000 | 8,186,000 | 19% | | Audience | | | |
+-----------+-----------+-----------+--------+
Source: Nielsen//NetRatings