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Facebook Ranks Low In Customer Satisfaction

Facebook Inc. scored in the bottom 5% of a customer-satisfaction survey, below Internet rivals Google Inc. and Yahoo! Inc., as the social-networking site's frequent changes rankled users. Facebook received 64 on a 100-point scale, while Google scored 80 and Yahoo got 76, according to a report based on the American Customer Satisfaction Index. Concerns about privacy, design changes and aggressive advertising hurt Facebook's status, the report found.

Facebook has grappled with user complaints this year, while still attracting advertisers and millions of new members. In May, the company simplified privacy settings to make it easier for people to protect their personal data. Its U.S. users climbed to 141.6 million last month, up 84 percent from a year earlier, according to Reston, Virginia-based ComScore Inc.

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