All Over the World In addition to online behavioral insight, the NetValue Mission includes Internet usage measurement using representative panels of Internet users worldwide. Their recent
Blink newsletter provides a valuable measurement of users and usage during August. And it looks like women in the USA are more than just an important "segment."
Number and profile of Internet
users - August 2001 +--------------+---------+ | Internet | | | users (000) | | +--------------+---------+ | France | 9,824 | | UK
| 14,183 | | Germany | 15,447 | | Spain | 3,657 | | Denmark | 2,329 | | Sweden | 3,501 | | Norway | 1,654 | | USA | 84,499 |
+--------------+---------+
Source : NetValue Internet Overview
Distribution Men / Women - August 2001 +-----------+---------+--------+ | Country
| Men | Women | +-----------+---------+--------+ | France | 60.0 % | 40.0 % | | UK | 59.7 % | 40.3 % | | Germany | 65.5 % | 34.5 % | | Spain | 70.3 % | 29.7 % | |
Denmark | 55.3 % | 44.7 % | | Sweden | 57.8 % | 42.2 % | | Norway | 54.2 % | 45.8 % | | USA | 53.0 % | 47.0 % | +-----------+---------+--------+
Source : NetValue
Internet Overview
Connection frequency - August 2001 All activities : +----------------+-------+ | Days connected | | | (per month) | |
+----------------+-------+ | France | 9.1 | | UK | 9.6 | | Germany | 11.1 | | Spain | 10 | | Denmark | 10.9 | | Sweden | 9.9 | |
Norway | 9.2 | | USA | 12.4 | +----------------+-------+
Source : NetValue Internet Overview
Days connected (per month) - Men / Women Country +----------+------+-------+ | Country | Men | Women | +----------+------+-------+ | France | 9.6 | 6.8 | | UK | 9.6 | 7.7 | | Germany | 11.0 | 9.0 |
| Spain | 10.5 | 7.3 | | Denmark | 10.4 | 7.9 | | Sweden | 9.7 | 8.6 | | Norway | 9.2 | 7.6 | | USA | 11.0 | 12.3 | +----------+------+-------+
Source :
NetValue e-Lifestyle Report
Number of domains visited (per month) - Men / Women +-----------+-------+--------+ | Country | Men | Women |
+-----------+-------+--------+ | France | 49.0 | 26.1 | | UK | 46.7 | 41.9 | | Germany | 70.7 | 39.0 | | Spain | 67.6 | 40.3 | | Denmark | 54.0 | 28.0 | | Sweden
| 40.4 | 30.8 | | Norway | 46.8 | 24.5 | | USA | 40.6 | 69.4 | +-----------+-------+--------+
Source : NetValue e-Lifestyle Report
Data are based on average
Web usage during August 2001
Internet Activities (% of users in August 2001) +-----------+------+------+ | | Web | Mail |
+-----------+------+------+ | France | 96.1 | 53.4 | | UK | 96.6 | 51.5 | | Germany | 96.7 | 47.4 | | Spain | 97.5 | 55.1 | | Denmark | 96 | 74.6 | | Sweden | 96.2 | 55.6
| | Norway | 96.7 | 59.9 | | USA | 97.4 | 43.1 | +-----------+------+------+
Source : NetValue Internet Overview
Ex : 96.1% of the Internet users used the Web in
August 2001 in France.
Find out more, including a subscription to their newsletter, at NetValue.