Around the Net

Facebook To Advertisers: Get Social

With a massive global audience and top brands relying on the platform to connect with their customers, Facebook boasts ad relationships with 83 of the top 100 advertisers. "Somewhere midway between 5 million to 500 million, we became far more relevant to marketers," said Mike Murphy, vice president, global sales.

Facebook designed its ad products around how people use the site. Ad units act like other content, with voting, "likes" and other features, allowing brands to act less like intruders. "They've become more social over time," said Murphy. "It's our hope they get more and more social." Last quarter, it passed Yahoo as the top server of display ads to U.S. users, according to comScore.

Read the whole story at Billboard »

Next story loading loading..