ADVO Extends Shared Mail Ad Program

  • October 19, 2001
ADVO, Inc., the nation's largest full-service targeted direct mail marketing services company, has extended its core shared mail advertising program to include an additional three million U.S. households on behalf of Wal-Mart and Pizza Hut, Inc. Once a month, ADVO will now be providing targeted shared mail advertising coverage to access areas of the U.S. it had previously only offered via solo mail, significantly improving the efficiency and effectiveness of advertising to these areas. Three mailings have already been completed, with excellent consumer response, and opportunities exist to expand the program to include additional households in the future.
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