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FTC Leans Toward 'Do Not Track' Registry

  • Ad Age, Friday, July 30, 2010 12:09 AM
The chairman of the Federal Trade Commission told a Senate committee today that the FTC is considering recommending a "do not track" registry akin to the "do not call" registry that could give consumers the choice of opting out of behavioral tracking as part of a fall report on privacy.

Senators from both parties expressed strong concerns to regulatory officials and officials of Apple, Facebook, AT&T and Google about behavioral targeting and suggested that the government may need to step in if the industry doesn't make profiling far more transparent and controllable.

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