• by Jack Loechner , Staff Writer @mp_research, October 21, 2001

E-Audience

Recently a reader suggested that we put data into perspective based on the online universe. Rather than translate each Brief, here’s the latest information from Nielsen//NetRatings on the Online Population as of July, 2001, comprising 91% of the world’s Internet users.

Internet Universe by Country

+----------------+---------------+  |                | At-home users |  +----------------+---------------+  | Global         |   426,491,303 |  | United States  |   165,180,807 |  | Japan          |
45,659,923 |  | Germany        |    27,914,911 |  | South Korea    |    26,590,004 |  | United Kingdom |    23,870,341 |  | Italy          |    18,697,197 |  | Canada         |    14,445,047 |  |
Brazil         |    11,937,559 |  | Taiwan         |    11,602,523 |  | France         |    11,107,974 |  | Australia      |     9,674,157 |  | Netherlands    |     8,671,316 |  | Spain          |
7,384,966 |  | Sweden         |     5,543,193 |  | Hong Kong      |     3,935,769 |  | Argentina      |     3,882,526 |  | Belgium        |     3,663,437 |  | Mexico         |     3,419,075 |  |
Switzerland    |     3,415,278 |  | Austria        |     2,995,651 |  | Denmark        |     2,930,032 |  | Norway         |     2,452,772 |  | Singapore      |     2,103,331 |  | Finland        |
1,977,637 |  | Israel         |     1,939,084 |  | New Zealand    |     1,747,203 |  | South Africa   |     1,499,186 |  | Ireland        |     1,250,404 |  +----------------+---------------+

Source: Nielsen//NetRatings

Look here for a more detailed look at the internet user population.