John Brody To Bat For Wasserman

  • August 2, 2010
Wasserman Media Group will hire 15-year sports marketing industry veteran John Brody as a principal and member of the executive management team. Brody, who has been at Major League Baseball (MLB) for eleven years -- the past six as MLB's SVP of corporate sales and marketing -- will lead Wasserman's Global Sales Division and develop new business ventures.

Brody was also EVP and CMO of the Boston Celtics. He starts in late August, per the firm. Brody helped orchestrate MLB deals with brands like MasterCard, Pepsi, Bank of America, Anheuser-Busch, and General Motors. Prior to his time at MLB and the Boston Celtics, Brody worked as an advertising executive for Young & Rubicam New York.

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