Sources tell
TechCrunch that Google has chosen VP Engineering Vic Gundotra to serve as "general in their
war with Facebook." Gundotra "is the person who will control overall product strategy and execution around their new efforts to find relevance in a quickly changing Internet landscape that is
increasingly dominated by Facebook," according to TechCrunch. Gundotra has previously been involved in various product efforts at Google, but is best known for his work on Android and Google's mobile
phone applications.
"Google hasn't officially revealed any of its plans in social, but we've heard to expect them to be making a significant effort," TechCrunch adds. "The type of effort
that suggests they've mortgaged the farm and have just the one crop left to plant. Their backs are against the wall ... Lose and they give control over the way the web is organized, and monetized for
the next decade or so. The Age Of Facebook will begin." Along with Google's unconfirmed social platform Google Me, Gundotra's social efforts will likely revolve around gaming and music.
advertisement
advertisement
Read the whole story at TechCrunch »