• Fast Company, Monday, August 9, 2010 11 AM

Danielle Sacks sits down with Alex Bogusky, and his monk, in the ex-adman's "quaint" home -- dubbed "FearLess Cottage" in Boulder, where he tells her all. Actually, while "ex adman" may catch my and your attention, it does little justice in describing the "Dadaist, postmodern media manipulator, pop-culture Houdini, daddy of 21st-century advertising, and now a seeker of meaning on the dirt path of life."

Bogusky is not the same man, Sacks writes, that she met more than two years ago when she profiled him for a Fast Company cover story that called him "the Steve Jobs of the ad world." Back then, "he had been as clever, brash, and iconoclastic as the campaigns that earned him a reputation as the most dangerous weapon in advertising," she writes.

The new Bogusky, however, says things like: "The 'you' needs to go away for there to be the real greatness to things. So for me, the genuine part, it's a weird thing -- to get to the real you, you have to be less you." Sounds to me a lot like Leonard Cohen, who once said, "the less I was of who I was the better I felt." Read on.

Read the whole story at Fast Company »