ABCi, an auditor of online media, is tackling the issues of comparisons for accuracy, activity and delivery in response to demand from advertisers and their agencies for more consistent and accurate
performance measurement information for their email campaigns. The availability of this sort of third party verification will expedite the acceptance of email as a valuable tactic for many companies.
The new, comprehensive email auditing service is available to direct response service bureau and email distribution companies, email list compilers, owners, managers and brokers, other list sources,
advertisers and advertising agencies. In addition, ABCi expects to work with clients and industry organizations to uncover relevant issues and work to develop appropriate standards. -- Adam