• New York Times, Wednesday, August 11, 2010 10:39 AM

Bartending ain't the dead-end job it used to be, Robert Simonson reports. Now you can move from slinging Raging Bulls into the wonderful world of marketing.

"Today's star mixologist is tomorrow's brand representative, hawking various products for liquor conglomerates, or tomorrow's cocktail consultant, setting up drink programs for new taverns and restaurants," Simonson reports.

Liquor marketers are looking for representatives who not only push but also "personify" their brands. They talk to distributors and media types, conduct educational seminars and cocktail demonstrations, and host parties. In return, they can earn upwards of $60,000 with health insurance and perks like travel, parties and lavish dinners.

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