Fifteen major daily newspapers throughout the U.S. represented by Newspapers First conducted the Survey. A total of nearly 1,500 teens were interviewed as they exited movie theaters. Findings of the survey include:
* most teenagers do read both weekday and Sunday papers for movie information
* 52% of teen moviegoers use the weekday newspaper entertainment section
* only 42% of teens use the
Internet frequently/occasionally for movie information
* 56% of teens said they would miss movie ads/information/reviews if they were removed from newspapers
* 76% of teens see movies within
the first two weeks of the opening weekend
* local newspaper web sites attract 44% of all teens who use the Internet for movie-going decisions
* the average teen sees nearly 5 movies within
a two month span
When asked to compare Newspapers to the Internet as a means of acquiring overall movie information, teenage respondents voted as follows:
Newspapers Internet
Finding Show Times 673 347
Deciding On Movie 502 423
Deciding On Theater 278 213
Seeing What Looks Good 259 268