• Mediaweek, Wednesday, August 25, 2010 2 PM

Infiniti and NBC are putting the finishing touches on a custom advertising showcase featuring the cast of "Community" and the 2011 Infiniti QX sports utility vehicle. As the official automotive sponsor of the 62nd Primetime Emmy Awards, Infiniti will be the focus of three NBC-produced vignettes set to air during the network's August 29 broadcast. Decked out in their Emmy finery, the gang from Greendale will make their way to an after-party in a new Infiniti QX.

When viewed in succession, the vignettes will unspool like a fun-size episode of NBC's Thursday night comedy. Per terms of the deal, Infiniti will supplement the custom spots with a traditional media buy across NBC's live coverage of the red carpet entrances (7:00 p.m.-8:00 p.m. EDT) and the awards show itself (8:00 p.m.-11:00 p.m. EDT).

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