Top 10 DMAs in which reside adults who agree with the statement, "It is important to continue to learn throughout my life":
1 San Francisco/ Oakland/ San Jose
2 Los Angeles
3 El Paso,
Texas/ Las Cruces, N.M.
4 Detroit
5 Chicago
6 Miami/ Ft. Lauderdale
7 Denver
8 Colorado Springs/ Pueblo, Colo.
9 Pittsburgh
10 Harrisburg/ Lancaster/ Lebanon/ York, Pa.
Source: GfK MRI's Market-by-Market study, www.gfkmri.com