• Fast Company, Tuesday, August 31, 2010 10:44 PM

While "Mad Men" has slyly slipped plenty of product placement deals into its show, this is the first time a "Mad Men" actor, Christina Hendricks, has appeared in an ad for a product previously hyped on the show. In fact, London Fog was actually first approached by "Mad Men" last season to work the brand into the show, says Dari Marder, Chief Marketing Officer of the Iconix Brand Group. Now a "Mad Men" star is in London Fog ads. 

Indeed, London Fog was aiming for a Mad Men-inspired look for its campaign, so the ads seem perfectly timed. to capitalize on her visibility and her glamour. She will star in the label's fall 2010 ad campaign. "London Fog is a classic brand, which I love. It also ties into "Mad Men," since we used London Fog in the show and this was a nice way to tie everything together," the Emmy-nominated actress told People.

Mad Men actor Jon Hamm lent his voice to an ad for Mercedes-Benz that debuted during this year's Academy Awards. Here we have the curious case of a fictional ad creative delivering a real ad. 

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