• Reuters, Thursday, September 2, 2010 12:22 AM

Amazon.com Inc has approached media companies with a proposal for a subscription service that gives users unlimited access to some TV shows and movies over the Internet in an effort to rival Netflix. The online retailer has approached media companies including Time Warner Inc, CBS Corp and Viacom Inc, sources say.

It is still not clear if the media companies would agree to Amazon's proposals, which are still at an early stage. Amazon's site already features a range of TV shows and movies in its video-on-demand section that are generally available for sale individually from $1.99. An Amazon subscription service would likely be similar to Netflix's online streaming service which works in tandem with its DVD rental business.

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