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FTC Subpoenas 48 Food Companies Marketing To Kids

Ad Age, Thursday, September 2, 2010 11:41 PM

The Federal Trade Commission is once again handing out subpoenas to companies that market food to children and teens. Three years after initially delivering what is technically known as "orders to file special report" to 44 marketers, the FTC last week began sending subpoenas to 48 companies in order to prepare a follow-up to its 120-page report issued in 2008, "Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities and Self-Regulation."

Twelve companies on this year's list are new, but 36 companies are once again receiving subpoenas -- including Yum Brands. Some have speculated that the new round of subpoenas was a prelude to Congressional hearings and possible legislation, but and FTC rep refutes that. American Association of Advertising Agencies said it is not concerned that any limitations on marketing could mean diminished revenue for ad agencies and support protecting children.

Read the whole story at Ad Age »

3-d, marketing, television

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