• VentureBeat, Thursday, September 2, 2010 2:23 PM

Following a buggy redesign and executive overhaul at Digg, some say the time is ripe for rival Reddit to take the social news throne. "Competitor Reddit.com started much later than Digg, and never really had a chance to catch up -- until now," writes VentureBeat.

"Reddit is not only grabbing traffic from Digg in the wake of that site's troubled redesign, but it is also reporting a healthy jump in advertising deals and subscriptions." To boot, citing recent Alexa numbers, VentureBeat says the two sites are even in terms of page views, and that Digg's bounce rate has taken a "frightful" jump of more than 20% since the redesign was unveiled. Meanwhile, Reddit saw a rise of about 30% in "self-serve" ad sales this week, and is seeing a strong rise in new subscriptions to it's 'Reddit Gold' program, Erik Martin, Reddit's community manager, tells VentureBeat.

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