BaseSix Lands AT&T

  • November 19, 2001
BaseSix, a Boston-based strategic marketing agency, has been named the e-marketing agency of record for AT&T Broadband, the nation's largest provider of broadband services. The firm is tasked with developing an integrated online conversion campaign designed to drive customer acquisition for AT&T Broadband's offerings, beginning with its high-speed cable Internet access and digital cable services. This relationship follows a large cable-industry program BaseSix signed in September involving similar online marketing services with cable network HBO.
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