BaseSix, a Boston-based strategic marketing agency, has been named the e-marketing agency of record for AT&T Broadband, the nation's largest provider of broadband services. The firm is tasked with
developing an integrated online conversion campaign designed to drive customer acquisition for AT&T Broadband's offerings, beginning with its high-speed cable Internet access and digital cable
services. This relationship follows a large cable-industry program BaseSix signed in September involving similar online marketing services with cable network HBO.
