• Automotive News, Thursday, September 16, 2010 10:46 AM

Toyota expects its redesigned Scion tC coupe to double sales and breathe new life into the struggling youth-focused brand, Mike Colias reports.

Scion expects to sell 35,000 to 45,000 of the more-powerful coupes in 2011, vice president Jack Hollis said during a media briefing at Oakland University in suburban Detroit. Scion sold 18,000 tCs in 2009, down 56% from the year before, after peaking at 79,125 in 2006.

There's much riding on the rollout of the redesigned tC, which will arrive in showrooms Oct. 1. The tC has accounted for about 41% of Scion's overall sales since its launch six years ago. Sales of the coupe have continued falling this year, down 36% through August, to 8,848 vehicles.

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