Two companies in Sir Martin Sorrell's WPP Group are working together on an ad-supported paid content initiative, called The Content Project, reports The Wall
. Scheduled to launch in first
quarter of next year, the idea behind the Content Project is that users pay a fixed fee each month, giving them an electronic wallet, to access a pool of content across a range of sites. The fee is
then shared between the media owners rather than paying one fee to a single company. TCP is a joint venture between WPP digital subsidiaries 24/7 RealMedia and Schematic.