Cadillac is resurgent after four years of sliding fortunes, thanks to the new CTS coupe and SRX crossover. Sales through August are up 50% -- twice as much as any competitor -- even as it rolls out
its "New Standard of the World" marketing theme and a popular leasing program. But its 9.4% share of the luxury market trails Lexus, BMW and Mercedes, which all have more than 14%, Brent Snavely and
Chrissie Thompson report.
"They've got to make people realize that Cadillac isn't what you thought it was," says Jim Hall, a consultant with 2953. "They're setting up the launch for
two cars." Those would be a new flagship sedan in 2011, followed by a new compact in 2012.
Lincoln, meanwhile, plans to introduce seven new or redesigned vehicles over the next four
years to improve on its lagging 5.7% share of market. "We do recognize we need to take another step with our products and our consumer experience," says Ford's global product development chief,
Derrick Kuzak.
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