• Detroit Free Press , Monday, September 20, 2010 10:46 AM

Cadillac is resurgent after four years of sliding fortunes, thanks to the new CTS coupe and SRX crossover. Sales through August are up 50% -- twice as much as any competitor -- even as it rolls out its "New Standard of the World" marketing theme and a popular leasing program. But its 9.4% share of the luxury market trails Lexus, BMW and Mercedes, which all have more than 14%, Brent Snavely and Chrissie Thompson report.

"They've got to make people realize that Cadillac isn't what you thought it was," says Jim Hall, a consultant with 2953. "They're setting up the launch for two cars." Those would be a new flagship sedan in 2011, followed by a new compact in 2012.

Lincoln, meanwhile, plans to introduce seven new or redesigned vehicles over the next four years to improve on its lagging 5.7% share of market. "We do recognize we need to take another step with our products and our consumer experience," says Ford's global product development chief, Derrick Kuzak.

Read the whole story at Detroit Free Press »