Dircks Associates, an integrated marketing communications firm based in St. James, New York, has expanded its capabilities into the field of interactive marketing -- including demos, kiosks, CD-ROM
brochures, video-editing, web applications, and Internet/multimedia integration -- in response to client needs for greater marketplace presence nationwide. Earlier in the year, Dircks began assembling
the expertise and staff required to enter this new discipline, realizing the growing demand for integrated offline and online services. Their success with two initial retail projects for America
Online, coupled with an in-depth web application for BusinessWeek, affirmed the decision to expand.
-- Adam Bernard
