• Inside Facebook, Wednesday, September 22, 2010 3:36 PM

Facebook is altering news feeds so that users who don't play games (and couldn't care less about them!) will no longer see feeds from friends who do play games. Good news for non-gamers. Bad news for game developers, says Inside Facebook. "Overall, the changes could hurt virality for many developers, even if they see increased engagement," it writes.

"Because news feed stories were a main way that people found games in the first place, we expect app virality to decrease as a result of this change." Not making any apologies, Facebook says of the change: "Tens of millions of app wall posts are deleted every day by people who find them irrelevant. By surfacing relevant stories based on usage and discovery stories based on friends, we believe we're providing the best user experience and building lasting and long term value." For developers' sake, Facebook -- which for a time grouped all stories from an app into a collapsed, aggregated view -- is now making it so that no gaming apps have collapsed stories.

Read the whole story at Inside Facebook »