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Starbucks Raising Prices On Some Of Its Drinks After All

Wall Street Journal, Thursday, September 23, 2010 8:30 AM

Starbucks says it has to raise prices on some of its larger and more labor-intensive drinks just a month after resolving to absorb the rising price of high-quality Aribica coffee beans due to two poor harvests, Julie Jargon and Paul Ziobro report. The prices of some other beverages, including its $1.50 12-ounce house coffee, will stay the same or even drop in some markets.

"Over the last six months, a highly speculative green coffee market and dramatically increased commodity costs have completely altered the economic and financial picture of many players in the coffee industry," according to CEO Howard Schultz.

For now, prices will remain the same for Starbucks coffee sold in supermarkets. Retailers have been reluctant to raise prices in the face of the economic slump.

Read the whole story at Wall Street Journal »

beverages, coffee, qsr, restaurants

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