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U.S. TV Ready To Battle For Olympic Rights

  • Reuters, Sunday, September 26, 2010 11:32 PM
Describing the Olympics as the last refuge of family viewing in the United States, Dick Ebersol, the head of NBC Universal Sports, said on Friday the network is ready to battle for American broadcast rights to the 2014 and 2016 Games. Broadcast rights are IOC's leading source of revenue.Competition for the U.S. television rights is expected to be fierce with NBC, CBS, ESPN-ABC and Fox all expressing interest.

A fragile economic climate in the United States had prompted the IOC to delay the start of negotiations.The IOC president told Reuters in July that bidding could be put off until after the 2012 Olympics in London because of the uncertainty of the American economy. But with the U.S. economic picture improving the IOC said negotiations could start before the end of the year.



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