LogicLab, a marketing analytics company, has hired Vicki Mendelson as vice president, advertiser sales. In the new role, Mendelson will conceive and execute business development strategies while
helping build the LogicLab brand. Prior to joining LogicLab, Mendelson was executive vice president and managing director of Optimedia International, a subsidiary of Publicis, where she initiated and
managed the consolidation of more than 20 consumer and professional brands for Sanofi Aventis.