While the company plans to develop across all TV, the the primary focus leading into its first year "was to find early success (on broadcast)," said Zotnowski, who was SVP drama at CBS, co-heading the network's drama department before he left in August 2009 to join Stars Road. The auspices involved in the company's 3 series projects, all produced by Sony TV, represent a mix of existing relationships Zotnowski has with TV writers and feature and comic book talent brought in by Raimi.
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