• PaidContent, Thursday, September 30, 2010 12:33 PM

Overshadowing previous estimates, Facebook's ad sales will exceed $1.6 billion this year, according to a new report from Cowen & Co. analyst Jim Friedland. That number, combined with "non-ad revenue," will bring Facebook's overall sales to nearly $1.75 billion for the year, notes paidContent.

"It was only last month that eMarketer said Facebook's ad sales for the year would likely total $1.2 billion," paidContent writes. In his report, Friedland said he expects Facebook's U.S. ad sales to total $1.05 billion and international ad sales of about $500 million. eMarketer suggested that Facebook's U.S. ad revenue would reach $835 million, while worldwide sales would come to $450 million. Next year, meanwhile, Friedland predicts Facebook's ad sales will total $3.2 billion -- "nearly double what eMarketer is expecting," paidContent notes.

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