Doctors can prescribe medicines for any purpose they deem fit but pharmaceutical companies can only promote them for uses approved by the U.S. Food and Drug administration. "That legal duty takes
priority over generating profits," says Zane Memeger, the U.S. attorney for the Eastern District of Pennsylvania. "This prosecution demonstrates our continuing commitment to ensure that pharmaceutical
companies comply with the law."
The off-label marketing, which took place between July 2000 and December 2001, generated "hundreds of millions of dollars," for the Swiss company, according to Memeger. The civil settlement also resolves claims that Novartis paid illegal kickbacks to healthcare professionals to induce them to prescribe Trileptal and five other drugs: Diovan, Zelnorm, Sandostatin, Exforge and Tekturna.
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