July 22 - 25, 2024
insight
Commentary
VPC: A New Way To View Publisher Value
- by Scott Portugal , October 7, 2010
Real-time audience buying is currently being heralded as the next paradigm shift in our industry. Empowering agencies to leverage their own data as well as the data of third-party vendors in a liquid
marketplace should deliver the holy triad for media buyers: right audience, right price, right ad.
But there …
