• AP, Friday, October 8, 2010 12:15 AM

Aiming to win back customer trust after its string of recalls, Toyota Motor Corp. is offering American buyers of new Toyota- and Scion-brand vehicles two years of regular scheduled maintenance and 24-hour roadside assistance for free.

Toyota decided to make the program standard after 73% of customers who bought cars under the free maintenance program said it improved their confidence in the company. The program, which applies only to models bought in the U.S., covers models for two years or 25,000 miles, whichever comes first.

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