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Current TV Tries Scripted Series

Crain's New York, Sunday, October 10, 2010 10:42 PM

Current TV, Al Gore's cable television venture that tried to create a new programming model based on short, user-generated documentaries, is launching its first scripted series with a social media twist. Working with Sims video game designer Will Wright in his first foray into television, the new show will let viewers participate in its development and vote on proposed story lines.

Consisting of weekly 30-minute episodes, the tentatively titled "Bar Karma" will premiere in the first quarter of 2011. The new show marks a turning point for the 5-year-old media company, which brought in New York City-based MTV veteran Mark Rosenthal as chief executive last year. One of his mandates was to move the programming model away from brief segments and toward shows of conventional length, which are better suited to advertisers.

Read the whole story at Crain's New York »

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