ID Media, arguably the industry's largest direct response media services company, was formed today through a joint venture between
DraftWorldwide and
Initiative Media Worldwide. All three companies are part of Interpublic's The Partnership group. Led by Chairman and CEO Lynn Fantom, ID Media claims $400 million in
billings, offering in-depth multi-channel media strategies, media buying, real-time media tracking, media analytics, and database capabilities for leading brands such as American Express, Verizon, and
Johnson & Johnson, among others.
